Today it’s one of the most recognizable branding logos in the world. The next day, he got a call from the management of the yet-unlaunched channel telling him that his design had been chosen. He put that design at the bottom of his pile, thinking that it had no chance. So he pulled over and scribbled an extra design with a pencil in his car. But while he was driving to submit his papers, he was thinking about the teardrop-shaped keychains that were popular in the Arab world at the time. Hamdy Al-Sharif, an Egyptian artist who had been working for Qatar TV since 1973, decided to enter a few designs, playing with the Arabic letters in different calligraphy styles. In 1996, Al Jazeera’s founders announced a local competition in Qatar for whoever would like to submit a design.
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